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Ambrane is an IT company that specializes in power banks and charging equipement. When it came to selling watches, they decided to go different and create a more specialised brand, Fitshot. Fitshot introduces smartwatches, a fitness lifestyle, made for the modern hustlers who don't wait but take their shots.

The packaging and the chonky color parallelograms, young and energetic forms the box of the watch. Being the first interface to the product, the packaging and by extension the loops made around the pack boxes had to capture the aesthetics of the brand. They fall, they stack, and they move around, fitness but with the spirit of fun.

Posted: Fitshot ↗
Team: Sugandha Kharya ↗ | Amit Meena ↗